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What is a CTR and what is CPC?

CPC CTR
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What is a CTR and what is CPC?

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CTR – Click Through Ratio – this is the percent of clicks compared to the number of banner views. CPC – Cost Per Click – This is the amount of money it takes to bring a visitor to your site. It is related to the CTR.

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CTR – Click Through Ratio – this is the percent of clicks compared to the number of banner views. CPC – Cost Per Click – This is the amount of money it takes to bring a visitor to your site. It is related to the CTR.

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