What is a corporate look for a business sign?
A corporate look is like creating an entity that will represent your business. It is used to project the beliefs and values that your business stands for. By giving a consistent image you promote your own “brand”, which consumers will come to recognize and relate to. Consumers get a perception of what your company is about from your corporate image. You can tell them what you want them to think about your business, but they will form their own opinion. Much of this opinion will be based on the visual cues you send them. Those visual cues are mostly from your business signs and your logo. This is more than your personal trademark, this is a way of communicating with your potential customers. If they feel you are communicating poorly, or if they don’t like what you are saying, they will not patronize your business. On the other hand if your custom sign makes them feel confident about your business, and gives them a good impression they will more likely become a loyal customer.
