What is a Corporate Blog?
Corporate blogs are blogs, or web logs, designed and operated by a business. The focus of the blog may be a means of communication with employees, consumers, or used as a tool in the development of new products and services. A corporate blog makes it possible to communicate with the target audience regardless of distance, time zone, or other factors that inhibit other forms of communication. One common application of a corporate blog is to provide a means of conveying information to employees. Notices are routinely posted on the blog and may be used to announce upcoming changes in corporate policies, report on the progress of any new product offerings, or solicit feedback from employees on issues that are of common concern to everyone associated with the company. Blogs of this type are often password protected, making it necessary for readers and participants to register and obtain access credentials before being able to view any of the corporation blog entries or posted comments. The
