What is a copywriter?
Sometimes, the term is confused with “copyrighter”, which designates someone who grants patents or registers copyrights. That’s understandable, given the similarity of the words. A COPYWRITER specializes in goal-oriented prose. Whether it’s the text for an ad, sales letter, speech, product label, presentation, or Website, the writing is organized around a PURPOSE. That purpose may be to persuade, inform, describe, or entertain (note: sometimes, a copy writer may be referred to as a BUSINESS WRITER). In addition to wielding verbal expertise, a worthwhile copy writer should have a grasp of both marketing and basic human psychology.
