What Is a Continuity Product?
Basically it’s something people pay for again and again, on a regular basis. If you’ve ever subscribed to a magazine or newspaper, then you know exactly how it works. You pay a certain amount per month, quarter, year, etc. and you receive new installments at set intervals. Fortunately, you don’t have to own a magazine or be a newspaper publisher to take advantage of the possibilities continuity products offer. If you enjoy writing, there are quite a few models open to you. We’ll look at a couple here: subscription newsletters and membership sites. Subscription Newsletters This is exactly what it sounds like: you charge your interested readers an ongoing fee and send them a newsletter chocked full of good information. On the Internet, publishers have been experimenting with premium (or paid) content for years, and many have had little to no success. With so much information available for free on the web, it can be hard to get people to pay. In order for a subscription newsletter to work
