What is a Competitor Profile?
This is a company profile from one of the business information companies. Information is available for most companies. It can include number of employees, sales, parent company, and much more. Profiling is necessary for business-to-businesses companies when their market share is based upon convenience. It is the basis for ranking how important each customer site is to your site selection choices. You will make better decisions when we give you a map that has ranked every location in a market area based upon upon: 1) how convenient is it to your customers, 2) your prime customers, or 3) their potential for generating sales for your company. (If you like, we can arrange for these profiles to be used for direct marketing purposes.) Another use of the Pirate’s Profile is for competitor information. When calculating market share, the effects of competition are included. To allow you to make better decisions, the competitors are generally rated using an attractiveness rating system that can
