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What is a competitive advantage and why is it important?

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What is a competitive advantage and why is it important?

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• How to remove risk from the buying decision • How to uncover your competitive advantages and use metrics to prove them • How to recognize and remedy major “dangerous disparities” • How to identify your customer’s buying criteria and align your deliverables with their requirements • How to communicate your competitive advantages

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• Removing risk from the buying decision • Uncovering your competitive advantages and using metrics to prove them • Recognizing and remedying major “dangerous disparities” • Identifying your customer’s buying criteria and aligning your deliverables with their requirements • Communicating your competitive advantages

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