What is a click-through rate?
It is the percentage of times the Internet users click on an advertisement (banner, button, or text link) based on the number of times the ad is viewed. In other words, if 500 site visitors see a banner ad and 25 of them actually click on the ad, the banner ad has a click-though rate of 5%. So the CTR shows immediate response and does not include the people who arrived at the site later as a result of seeing the ad. Just getting visitors to your website will not measure your success. Your promotion strategy should help you to have the right visitors who are really interested in your products and services.
