What is a Campaign?
A campaign contains a collection of one or more ad groups, which have the same budget, schedule, and geo-targeting criteria. Campaigns are typically created to achieve a specific marketing goal (for example, a summer clearance campaign, a new product launch campaign, or a campaign that targets customers in a specific geographic location). To learn more, please view the Overview: Campaigns article.
A campaign is a marketing program that represents one or more contracts or orders from a customer. For example, you might have a campaign to introduce new products, retain existing users, or increase market share. You manage your campaigns to maximize the effect of ads, discounts, and direct mail. You use Commerce Server campaigns to do the following: • Target advertisements or discounts to users who have a specific profile. You set up user profiles, and then integrate the profiles into a campaign. For each advertisement page, you can specify whether the profile for the user browsing that page should be considered for targeted content, or ignored. • Run campaigns for customers who compete in the same industry. The competing advertisements never appear on the same page. • Charge your advertisers based on the number of advertisement requests they want their advertisements to receive.
A campaign is a set of banners with the same delivery settings. Delivery settings include the frequency and duration of ad delivery, priority settings for ads and limitations on the display of ads according to a variety of parameters. Campaigns are always owned by advertisers, so you must create an advertiser before defining a campaign.
A campaign in its most basic form is a structure that links battles in the Warhammer World together and uses them to tell a story. Campaigns are very varied but they are usually played by gaming groups with anything from 2 to 10 people involved. The most basic ones follow a tree diagram between two players. Perhaps your Goblin army is trying to reinforce a large Orc Waaagh! and your opponents Dwarfs are trying to stop you. You fight a Pitched Battle. If the Goblins win, they reinforce the Waaagh! and the next game is a siege while they trap the dwarfs. If the Dwarfs win, the next game is an ambush, as the Waaagh! is overwhelmed without its Goblin backup.
