What is a buyers best alarm that they are being bamboozled?
WEBSTER: When you are being defrauded, your gut whispers to get out and to get out fast. But many people want to “investigate just a little further” because the criminal has painted such an attractive picture of how this economic activity will solve important problems. For example, one of today’s pressing problems is control over employment. The con artist doesn’t even need to know the details of the individual prospect’s problems since they can draw on a large menu of problems that are common to most. People will convince themselves of bad choices without even knowing they are doing it. BMM: You speak of a voice that tells a business buyer that the decision is folly and that we need to tune into it. But doesn’t every business investment decision essentially have a little voice inside cautioning that there is risk and uncertainty about a future that cannot be known? If we listened to only that voice, we’d never do anything except cower in our room all day. Is there something else about
