What is a broadcast worksheet?
Broadcast worksheets subtotal broadcast buys by station from broadcast plans, showing the total number of spots, total ratings points, and cost per point (CPP). It also calculates the totals derived from all buys/all stations on the media plan: total number of spots, rating, cost, cost per point (CPP), and cost per spot (CPS). Using broadcast worksheets are optional and are typically used internally to fine-tune broadcast plans before presenting it to the client.
