What is a “branding impression?
Your specially designed SmartLeads search engine ads appear on the web when your keyword(s) or key phrase(s) are used by a consumer in a search engine query and/or on other websites that are highly relevant to your keyword(s) or key phrase(s). Whether or not these consumers click on your ad and through to your site, they are seeing your ad and this constitutes a “branding impression,” because your ad and domain name are being seen.
