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What is a brand image rank, and what does it mean?

April 26, 2017brand image mean rank

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What is a brand image rank, and what does it mean?

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Eight separate measures were used to determine brand image the intangible qualities that help draw stakeholders to a brand. The first two measures were collected via a nationally projectable online survey fielded by Opinion Research Corporation on July 17, 2008. Each organization was surveyed by 1,000 American adults age 18+.