What is a bitmap (raster) image?
Bitmap images are also called raster, or paint images, and are made of individual dots called pixels. These pixels are arranged and colored differently to create a desired pattern. These pixels combine to create the appearance of continuous form and color of the created image. The closer you zoom to a bitmap image you will be able to see each individual pixel as a small square that is used to make the image. You will also notice that even straight lines appear jagged when they are on an angle. Because a bitmap image is made up of pixels, the seemingly individual components (fonts, shapes, colors) are pixelated and cannot be manipulated individually as can be in a vector image for preparing image for the print process. Scaling raster files creates pixelation as seen below. Q: Small Type A: Small type or reversed copy may blur during production. Q: Missing or Substitute fonts. A: When the person that created the computer file has a certain font specified in the file but we do not have th
