What is A/B Split testing and do I need it?
It is a tool used to create targeted email campaigns that ensure the best results. A/B Split testing allows you to analyze and estimate the results of an email campaign by emailing the right email message at the right time to your audience – the message that will yield the highest results; i.e. opens and clickthroughs. Use A/B testing to evaluate your marketing campaigns and to benefit from this analysis by discovering your readership responses base on several factors including the best day to send your messages, the time of day and the best subject line wording. Lyris ListManger with built in advanced A/B split testing capabilities offers an easy to use, wizard driven interface that goes beyond other providers A/B splits as List Manager allows users to test up to ten different versions of their message. Users can test different subject line, content, or offers to determine the most effective version of their message.
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