What is a Ad Runner?
In a nutshell, a Ad Runner is a special setting you can apply to sites on our traffic exchange. This setting has two side-effects: The sites always show in the same order, and they show together to a user. Let’s touch on how the traffic exchange normally works, and the power of this will become a little more evident. Normally, our traffic exchange runs what we call “2-way level loading”. That means that surfers will run through the active member list in order during surfing, and will see 1 site from each member (providing they have credits, of course). Now each member has a record so that their sites are shown equally: each time their account is called, it advances to the next site in the user’s list. To illustrate normal level loading, let’s talk about an exchange containing 3 eligible users, each of whom has 2 sites to show: if no one else was surfing, a user would see the following: • User 1’s first site • User 2’s first site • User 3’s first site • User 1’s second site • User 2’s s
