What international laws does AHAVA violate?
The companys main factory and its visitors center are located in the Israeli settlement of Mitzpe Shalem in the Occupied West Bank. Ahava products are labeled as of ‘Israeli origin, but according to international public law, the West Bank cannot be considered to be part of the State of Israel. Ahava uses in its products mud from the Dead Sea, excavated in an occupied area, and thus it exploits occupied natural resources for profit, which is a violation of the Fourth Geneva Convention.
