What inspired the new brand?
UH reached out to Fletcher Martin, a top communications firm, to help research and re-imagine a new brand. After months of interviews, focus groups, and more, Fletcher Martin recommended a brand image that emphasizes our strengths: diversity, entrepreneurialism, connection to the City of Houston and accessibility. The overall look is very editorial, with candid photos using actual students, urban landscape and actual UH scenery. The new tagline, YOU ARE THE PRIDE, is influenced by what we learned through research; that UH gets its identity from its students while the students at other Texas universities get their identity from their university.
