What inspired the author to write The Art of Demotivation?
Dr. Kersten was moved to write this book after witnessing companies spend thousands of dollars on “motivational” products that don’t actually work. He realized that someone had to stand up to the Motivational Educational Industrial (ME-I) Complex, and he refused to be cowed into silence by the million-dollar industry of lies that the naive among us call “inspirational companies.” Sometimes, a humble man has to take up the gauntlet when no one else will. In other words, Dr. Kersten didn’t choose Demotivation – it chose him.
