What inspired Reva Electric Car Company to take the franchise route?
Chetan Maini (CM): According to Frost and Sullivan estimates, the electric vehicle market is set to grow up to 1.2 million globally by 2015 driven by factors such as oil price uncertainties, Government support and technology breakthroughs. As a global leader in the manufacturing of electric vehicles with a focus to enable greater penetration of EVs in new markets, we have today evolved to include franchised manufacturing as one of our business models. As part of our business strategy REVA will partner with local organisations in select markets whereby REVA cars will be assembled and distributed by the local partner. REVA will support local partner in establishing the assembly plant, quality control, distribution and after sales service. We are exploring opportunities in various markets for expanding through franchised manufacturing. RK: What practices and initiatives have you introduced in Reva Electric Car Company? CM: REVA cars have the unique advantage of being built on a rolling ch
