What inspired company owner Matt Horan to invent Rollasole?
Rollasole, the insanely genius emergency-flat-shoe vending machines that are causing a stir in nightclubs all over the U.K. first came to my attention when my super-stylish pal Erica, who happens to write the funniest Brooklyn-Based blog on the web, sent me a message via twitter that read simply “OMG! THE BEST THING EVER EMERGENCY FLATS!!!” One look at the adorable shimmery ballet slippers in their cute mini tote, and their super affordable price tag of 5£ (about $8 US), and I knew she was right. For anyone who has ever thrown common sense to the wind and headed out for the DNA Lounge (or Vessel, or Mighty) in their new to-die-for-Jimmy Choos, only to be forced into admitting hours later that yes, 6-inch stilettos DO hurt to dance in, no matter how fabulous they are, Rollasole are the best thing ever invented, period. Even for those of us who occasionally misjudge how long we will be standing on our feet during the day, or how hard the concrete flooring in our loft-ish office space rea
Rollasoles are a rather ingenious idea created by Matt Horan. He was inspired by his girlfriend who’s feet would start hurting after wearing heels out to the club. That gave him the idea to put affordable flats in vending machines at clubs so that women who’s feet started to hurt in their heels could easily buy a pair of flats and dance the night away. The company has plans to expand to US markets. The shoes sell for about $8 USD and are available at many clubs in the UK already. Sources: http://www.examiner.
