WHAT INFORMATION MUST A NEW AUTOMOBILE SALE ADVERTISEMENT INCLUDE?
In any advertisement in which an advertiser offers a new motor vehicle for sale at an advertised price, the following information must be included: The advertiser’s business name and business address; A statement that “price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees, and taxes”. If the statement appears as a footnote, it must be set forth in at least 10 point type. Under the New Jersey Consumer Fraud Act automotive regulations, “all costs to be paid by a consumer” means manufacturer-installed options, freight, transportation, shipping, dealer preparation, and any other costs to be borne by a consumer except licensing costs, registration fees, and taxes; The manufacturer’s suggested retail price as it appears on the Monroney label, clearly denominated by using the abbreviation “MSRP”; The year, make, model, and number of engine cylinders of the advertised motor vehicle; Whether the transmission is automatic or manual; whether the bra
