What information might be collected by Ford Web Sites?
At Ford, we intend to give you as much control as possible over your personal information. In general, you can visit Ford on the Web without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you, such as your name and address. It is our intent to let you know before we collect information from you on the Internet. We will only collect personal information that can be directly associated with you after you have completed the Ford Internet Registration Process. Even before registration we will collect anonymous information about how you have used the Web Site. This is a common standard procedure for any Web Site on the Internet. The information collected does not personally identify you but may be helpful to us for marketing purposes or improving the services we offer. If you choose to give the Ford personal information via the Internet that we may need — to correspond with you, process an order or provide you
