What information is collected by a client using DoubleClick’s ad serving technology?
Each time one of DoubleClick’s ad servers receives a request for an ad or for a Web beacon, information about the request received and the ad or Web beacon served – for example, the date, the time, the website to which the ad or image was delivered, the cookie ID to which the ad was shown, the operating system which the browser was using – will be recorded.
Each time one of DoubleClick’s ad servers receives a request for an ad or for a Web beacon, information about the request received and the ad or Web beacon served ( for example, the date, the time, the website to which the ad or image was delivered, the cookie ID to which the ad was shown, the operating system which the browser was using ) will be recorded. Does DoubleClick itself do anything with this ad-serving information? No. The information that is recorded on the DoubleClick servers by our clients? use of our technology belongs to our clients. Although that information may be logged on a DoubleClick server, DoubleClick’s relationship with the client is that of an agent or processor. Consequently, DoubleClick does not own that information and cannot, therefore, use that information for its own business purposes or in any way not authorized by the relevant client. DoubleClick clients do, however, give us permission to use statistical or aggregate information derived from their use
