What Information Does SPCA International Gather?
SPCA International gathers two types of information about the site’s users: non-personally identifiable information and personally identifiable information. Non-personally identifiable information. As users access the site, SPCA International collects and aggregates information indicating, among other things, which pages were visited, the order in which they were visited, and which hyperlinks were employed. Collecting such information involves the logging of IP addresses, operating system, and browser software used by each visitor. Although such information is not personally identifiable, SPCA International may be able to determine from the IP address a visitor’s Internet Service Provider and the geographic location of the user’s point of connectivity. The non-personally identifiable information collected helps in diagnosing any server problems, administering the site, identifying the most popular areas of the site, and determining the effectiveness of promotional activities. Use of Co