What Information Do Zoo and Aquarium Visitors Want on Animal Identification Labels?
John Fraser, Ph.D., AIA Director ILI-New York, Institute for Learning Innovation, Adjunct Assistant Professor, Hunter College of City University New York WCS Fellow, Wildlife Conservation Society 3168 Braverton St., Suite 280 Edgewater, MD, 21037 410-956-5144 Fax: 410-956-5148 fraser@ilinet.org Jessica Bicknell Exhibit Developer Wildlife Conservation Society Exhibition and Graphic Arts Department Bronx, NY jbicknell@wcs.org Jessica Sickler Senior Research Associate Institute for Learning Innovation Edgewater, MD 21037 sickler@ilinet.org Anthony Taylor, Ph.D. Professor Emeritus State University of New York Psychology Department Cortland, NY Abstract Identification labels remain an important aspect of interpretation in zoos and aquariums, and although studies exist documenting results of specific exhibit labels, the field lacked a formal, general, multi-institutional study on visitor preference regarding label content. Researchers conducted a survey across five institutions (two aquarium
