What info is available on consumers – for example can we recruit based on the type of vehicle owned for our automotive studies?
Yes, at KN we know a lot about our panelists. We have approximately 5700 variables of data captured in 34 distinct profile surveys on our panel. These include alcohol, automobile, beverage, broadcast TV usage, cable TV usage, children’s health, computer usage, consumer confidence, core demographics, ethnic, financial services, grocery shopping, health, Hispanics, home durables, insurance, lawn and workshop, lifestyle, magazine readership, movies and rentals, newspapers, organic food shopping, public affairs, radio usage, restaurant, retail, sports interest, tech usage and travel.
Related Questions
- What info is available on consumers - for example can we recruit based on the type of vehicle owned for our automotive studies?
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