What industry and business are using QFD?
QFD has been applied in virtually every industry and business, from aerospace, manufacturing, software, communication, IT, chemical and pharmaceutical, transportation, defense, government, R&D, food to service industry. Organizations that have in the past presented at the Symposium on QFD include 3M, AT&T, Accenture, Boeing, Continental Rehabilitation Hospital, DaimlerChrysler, EDS, Ford, GM, Hayes Brake, Hewlett-Packard, Hughes Aircraft, IBM, Jet Propulsion Laboratry, Kawasaki Heavy Industry, Kodak, Lockheed-Martin, Pratt & Whitney, Motorola, NASA, Nokia, Raytheon, Texas Instrument, Toshiba, United Technologies, U.S. Dept. of Defense, United Technologies, Visteon, Xerox and many other Fortune 500 companies. Why is a conventional design process not sufficient? Conventional design processes focus more on engineering capabilities and less on customer needs. When they do try to incorporate customer perspectives, these tend to be engineer-perceived or producer-perceived. Quality Function D
