What in your opinion will be the most defining /developments changes in digital marketing duing 2008?
Most defining developments esp. in the US market will be peer to peer services like Medical Plexus (medicalplexus.com) in which doctors and life science researchers can connect, interact, and share their work. Also interesting is Sermo (sermo.com) that links Physicians to each other to discuss latest medical insights. Finally, patient support focused companies like Revolution (revolution.