What in the World is an Elevator Pitch?
Imagine you’re in an elevator with an editor or book buyer. You should be able to tell about your book in the time it takes to travel between floors. This is some of the toughest writing you’ll ever do—but it will be invaluable at helping you find the core aspect of your book. You’ll use this for pitching to editors and for telling others about your book idea. Start by writing back cover copy for your book, and then keep whittling away until you can describe your book in just a few sentences. Save this. Then take it even further and describe your book in one short sentence. For example, imagine that you were going to be in TV Guide or on Oprah. How would they pitch it in just one sentence? (Tune in tomorrow for….) You’ve now reached the absolute core of your book. Yikes, They Want a Proposal! What if an editor asks to see a proposal? You’ve never done one before? What elements are included in a good proposal? (DiAnn Mills will teach a session on proposals. This is just to give a genera
