What implications does Canada Post have on direct marketing campaigns?
Since the majority of direct mail in Canada is delivered by Canada Post Corporation (CPC), it does have one of the largest implications on your direct marketing campaign. Before planning a mailing, you need to consider four key implications of CPC, which all can vary depending on service or classification being executed: • Mailing Specifications: There are minimum & maximum sizes for each CPC mailing service and can include restrictions on weight, location of indicia & address information. All these factors will affect the creative and format that you produce and you should double check with CPC before finalizing any direct mail concept. The nature and/or content of your mailing can also determine what CPC mailing service you should use. When including a Business Reply Envelope (BRE) or Business Reply Card (BRC) you must also adhere to specifications or you will be charged extra to have your reply mail processed. • Timing: Each mailing classification has different delivery service stan
