What impact does working with a company like Cafédirect have for tea farmers?
Producers are thrilled. It means they can build a future for them and their families. Because Cafédirect pay us both a sustainability allowance and a quality differential we are in a much stronger position. They also reinvest most of their profits into grower communities and it means they can help us in very many ways. We can sell our tea above the price of production and plan for the future. Farmers appreciate the support provided by Cafédirect and they can put a human face to trade. Farmers also very much appreciate the work that Cafédirect is doing in other areas such as climate change and energy saving which impacts us and the wider farming communities.
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- What impact does working with a company like Cafédirect have for tea farmers?
