What if we’re a private company who still wants to handle everything in-house, but feel like some time spent with you would help us sharpen our own abilities?
One thing you may want to consider is having me evaluate one of your existing pieces. A copy evaluation helps you highlight opportunities for improvement, prior to spending many thousands more in production costs. I’ve also recently introduced a service I’m calling “In-house Copy Tutorials.” In this scenario, you’re spared the expense of a boring, theoretical seminar, as I work together with your Marketing Director or other responsible party as you develop your own piece. This way, you not only make practical progress on the important project of the day, but there is also the chance to improve your organization’s overall communications effectiveness. top *Brand-cracking©, as I like to call it, is all about aligning who you are with where the revenues are. On the one hand, my approach represents cutting edge marketing savvy. On the other, it’s just Marketing 101 stuff applied through the lens of my experience, insight and creativity – and the business better engineered to meet marketpla
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