WHAT if they launched a live three-hour TV breakfast news show and nobody watched?
It was a question the ABC2 News Breakfast team were digesting yesterday. Ratings showed only 8000 people nationally tuned in to watch the digital channel show. But the OzTam ratings figures recorded zero viewers for the show in Brisbane, Perth and its broadcast home of Melbourne. OzTam recorders aren’t accurate below 1000 viewers but do lump together what viewers there are. So, officially, 6000 people in Sydney and 1000 in Adelaide watched – meaning the remaining 1000 viewers were scattered across three other cities. It was among the lowest debuts of a TV show on free-to-air or pay-TV. It was an inauspicious debut for the show, fronted by Virginia Trioli and Barrie Cassidy.
