What if there are several stalls selling the same food?
Avoid price competition within markets themselves. If you have two or more of the same kind of producer, encourage them to hold their prices (and margins) and work instead on developing differences rather than fighting on price – it’s a downward spiral that in the end will help no-one. Perhaps they could specialise in different areas of their produce or explore ways to add value and differentiate their produce. Consumer choice is not entirely governed by price, value for money is an important factor and the decision to buy may come down to trust in an individual, the quality of presentation on the stall, or the way the produce is handled and packed for him/her to take home. For further information about setting up a Farmers’ Market join the National Farmers’ Retail & Markets Association. top Other FAQ Availability of particular products: It may be worth calling market managers in you area – contact details on www.farmersmarkets.net then use “Find a Farmers’ Market”. top Boot Sale, idea
