What if the would-be licensee makes an in-market-range offer?
The client-publisher agreement allows the publisher to accept any in-market-range offer to expedite the clearance of the song. Most music supervisors are in a time crunch. The ability to control 100% of the song’s usage is paramount for meeting this demand. Clients will be contacted for in-market-range offers for these exemptions only — for when the song is used in 1.) a political campaign, 2.) an X-rated or un-rated movie or TV show, 3.) a commercial or infomercial where the product or service may negatively affect the positive attitude toward the song or client, and 4.) in a movie or TV show, where the song title will be used as the title or the song story is fictionalized.
