What if the winning bidder refuses to honor the bid?
The winning bidder is legally bound to contact the seller within 2 business days of the auction close and complete the sale within 30 of being notified of the auction’s completion (or within the timeframe stipulated by the seller in the auction listing). If you are unable to resolve a dispute with the winning bidder, you can process the marketing fee credit request on our site by going to MyB4H and clicking on the Credit Request Center tab. If you wish to consider offering the item to the second highest bidder, you may do so using our “Bidder on Deck” tool, also included in MyB4H. What happens if the auction does not reach the Reserve Price or no bids are made? * If your item did not sell (i.e., the auction closed without bids or no bidder met the Reserve Price) you can re-list the item on our site. We encourage you to consider adding additional information and/or lowering the Minimum Bid and/or Reserve Price to boost your chances for a successful auction. If the asset is re-listed and
