What if the songwriter, master owner or artist are contacted “independently” for a licensing opportunity – does the publisher still get compensated?
Yes. Due to the impossibility of determining how a would-be licensee found out about the music, there is no exemption or rate reduction due to an “independent” contact. Just like in the movie business, where an actor is approached by a producer who has dodged the agent’s involvement, clients participating with Surfview Publishing are expected to direct these “independent” contacts to Surfview Publishing, who will negotiate on the client’s behalf. Moreover, Surfview Publishing knows what the market rates are and will make sure that the client doesn’t give the store away or blow the deal because of grandiose expectations outside of the normal range. By having the publisher handle all licensing, the client maximizes their license fees received. As a plus, if there are people bothering you for free or deeply discounted usage, sending them to your publisher by saying, “Just call my publisher”, will keep you from having to say “no” and will allow you to stay friendly – and professional.
