What if the search engines change their algorithms?
Search engines are continually changing their algorithms. We don’t believe long term search engine success comes from understanding these algorithms, as they can and do change frequently. If you’re optimizing your web site by “gaming” the search algorithms, it may work today but may damage your search rankings over the long term. Instead, we believe in helping you understand what search terms your users (and potential users) are looking for, and build relevant content for those search terms. If you’re building great content for relevant search terms, then a good search engine algorithm will identify your content. We do also believe that inbound links from other, relevant sites will always be a crucial part of search engine algorithms, as well as driving direct traffic to your site. It’s just like the real world – you are more likely to visit a site if it is recommended by another site you trust. So as well as building great content, we will help you nurture relevant inbound links.
Related Questions
- Search engines are maintained by human editors and algorithms, thus, it is mixture of both human and algorithmic work. What are the major search engines in the web world?
- Will my Scuzee profile continue to perform well if the search engines change their algorithms?
- Who do I contact with questions or feedback on the search engines?
