What if the producer wishes to obtain exclusivity for a commercial made for initial use on the Internet or in New Media?
The performer must then be paid not less than 300% of the applicable session fee for 1-years use plus holding fees. As long as the holding fees continue to be paid the Producer can continue to use the commercial for a second year upon payment of not less than 300% of the applicable session fee, subject to the contractual limitations regarding the maximum period of use.
