What if the PRIMO bottle ends up in a landfill?
• The beginning of life benefits for PRIMO are compelling – our bottles are made from plants, not crude oil. But even if PRIMO ends up in a landfill, like 75% of all beverage bottles do today, choosing PRIMO is a much better option since it is made from a renewable resource. • PRIMO bottles emit 80-90% less greenhouse gas emissions than traditional petroleum based bottles (PET), and because of unique manufacturing properties, requires 65% less fossil fuels, 45% less energy demand and 36% less water to produce These figures account for practices from farm to bottle. • All plastic bottles should be recycled and not thrown in a landfill. • We must do everything we can to improve our country recycling rates regardless of the material a bottle is made from.
