What if the price of the institutional subscription becomes unaffordable?
• It is not in Google’s or the rightsholders’ interest to make the product unaffordable. The “twin objectives” stated in the Settlement of realizing revenue at market rates and providing the broadest possible public access are intended to provide a balance. • Google presumably is motivated to keep the institutional subscription affordable in order to increase their income through such avenues as revenue from advertising in the subscription. It is our understanding that Google is not looking to sales of the subscription per se, as noted above, as a revenue-generator. • Many believe that market forces will be brought to bear on the pricing including the availability of a potentially competing consumer product that may keep prices on the Institutional Subscription low. • Libraries have extensive experience in licensing full text products and are well positioned to evaluate the “fairness” of the pricing. The fact that the institutional subscription will be a new product without pre-existin
