What if someone writes a malicious program?
Apple can look at the program’s digital signature, which is linked to the developer account of the person who created it. Then Apple would presumably disable that account and deactivate that program across all iPhones, everywhere. (Which is a little scary when you think of it.) And, Steve Jobs said that Apple will then call the parents of whomever wrote the program and give them a good talking to. (Seriously. That’s what he said. He’s gonna call your parents.