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What if Pay-For-Performance determines there are not enough prospects in the market to reach effectively?

April 26, 2017market pay-for-performance prospects REACH

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What if Pay-For-Performance determines there are not enough prospects in the market to reach effectively?

1 Answer

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• The analytics used to identify prospects are so successful that statistically it can accurately predicate how many units will be sold for a given campaign for a given market for a given dealership. If Pay-For-Performance determines there are not enough prospects to run a successful campaign, it will not start [the licensing fee will be refunded]. This is the exception to the rule, however it has occurred.