What if most people in a sub-population report alcohol, tobacco or other drug use?
There are always specific sub-populations that will report higher use rates than others. Different strategies exist for addressing these disparities. However, the same pattern of over-perceiving the actual norms still pervades. Therefore some strategies for addressing areas of higher use include: 1. Promoting norms of a larger surrounding culture that reflect the majority of people as non-users; 2. Focusing on broader support of reducing harm to self and others because even users are concerned about harm; 3. Utilizing sub-population specific messages that are narrowly targeted to the audience.
