What if I’m already prescribing the rep’s medication on the best evidence, what’s wrong with accepting a few freebies?
A. Because the company has other medications. And now you have developed a relationship with the rep and his/her company, and are open to all that comes along with this (see above). And while the economic argument is admittedly complex, it is hard to justify being wined and dined by drug companies when our patients cannot afford the medications we are prescribing them (perhaps on account of these lunches!). These are not “freebies:” There is, after all, no free lunch.
