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What if I think that an advertisement is so misleading or potentially damaging that more immediate action might be justified?

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What if I think that an advertisement is so misleading or potentially damaging that more immediate action might be justified?

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Suppose, for example, you have seen something advertised in a shop window as the cheapest price in the area, and then seen the same item on sale up the road in a different shop at a cheaper price, or you have seen an advert for goods you know to be dangerous. In such cases you should contact your local authority trading standards department. They can investigate the matter and if necessary take action under relevant consumer protection laws. Traders may be committing criminal offences by advertising in a misleading way and Trading Standards Officers have powers to take action if there is proof that a consumer protection law has been broken They will consider the best course to take in each case.

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