What if I have stock in one of the companies that PETA is campaigning against (e.g., Procter & Gamble)?
If we receive enough stock in one of the companies against which we are campaigning, we may use it introduce a shareholder resolution to pressure the company to improve conditions for animals. Shareholder resolutions provide an opportunity to educate management, boards, and other shareholders about important issues, and they often result in change. For example, a shareholder resolution that we filed with McDonald’s helped achieve improvements in the company’s animal-treatment guidelines. Resolutions also typically generate lots of media coverage, which can help pressure companies into offering significant concessions. They also give us an important chance to inform the investment community (e.g., portfolio managers of mutual funds and industry analysts) about a particular industry’s animal abuse. If a CEO has resisted constructive dialogue with PETA, a shareholder resolution allows us to take our case directly to the most influential stakeholders, thus generating greater corporate acco