What if bird flu doesn become a pandemic or never makes it to the United States? What happens to the campaign then?
Even if bird flu does not become a pandemic and reach the United States, the Get Ready campaign will remain relevant because it is transferable. Just as biohazard preparedness strengthened the overall public health system, preparing for bird flu and other emerging infectious diseases will strengthen Americans’ preparedness for other threats to their health and lives, from hurricanes to terrorism. Encouraging Americans to have plans for their families, to be aware of the medicines they need to have on hand in an emergency and to have adequate “just-in-case” supplies is sound advice, no matter what the threat.