What ideas for a marketing strategy would you suggest for a Japanese university targetting international students?
This Japan based university offers programs in Manga Art (well-known within Japan) and wants to market itself (including its ‘other’ humanities and environmental programs) to international student markets. All programs are delivered in Japanese language (Japanese language proficiency needed). It has a South East Asian liaison office to utilize and some exchange partner universities in the US, Europe and Australia. It could be considered the leading Manga Art institution in Japan.
